Social Graph = Blogging 2.0?

Is it just me or are the people talking about the 'social graph' and speaking at conferences around the theme the same folks who were speaking at blogging conferences until they became passe ?

It's getting to the point where I just skip over any post in my feed reader which has the term in it.

P.S I don't include people like danah boyd or Dare Obasanjo in the list above as they actually *work* in that area. 


Comments:
Isn't Social Graph just a fancy word for friends lists in the IM/Social Networking world?
 
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